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Channel: Lead Generation – Kick Start Sales Force
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Leads and Demands – One and the Same?

Marketing is becoming more accountable before the eyes of corporate leaders. And because of that, it’s important that you know basic distinctions like the difference between generating leads and...

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Lead Generation – Making Your Own Magic Library

Lead generation isn’t just a process of gathering information. It’s also a process of storing it, preserving it, and making drawing out all possible value from it as ages. It’s like maintaining your...

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When New Sales Leads Mean New Direction

Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before...

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Outsourced Lead Generation – For When You Need An Army

Technology can be a powerful asset in lead generation. However, like many in other cases, it doesn’t always multiply your effort as far as you’d like. Having the tools that can make you a...

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Fiction, Fact, and B2B Marketing

For most people, the Golden Globes are seen as both a fancy awards night as well as another standard for measuring what comes out of Hollwood. What most people miss however is that it’s also an event...

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Email Marketing: How to force out the potential use of Template Emails

Template emails are like renting a car. You can choose what you want from all sizes and variation. You can also customize them to your needs and most specially, you can tailor them to make it...

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Choosing the Correct Lead Nurturing Path for Prospects

At KickStart SalesForce, we always tests how different lead nurture paths works and see how effective they are. This let us optimize our processes and be more creative in how we treat about our...

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Lead Generation: Make Your Offer Creatively

In direct response marketing – regardless of media – people don’t respond to award-winning creative, clever prose or flashy design. They respond to offers. Your offer is the key leverage point for...

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Data-Driven Lead Nurturing Program for B2Bs

We all understand that the pressure for immediate results drives strategic decisions. But identifying and making use of the buyer’s position in the overall life cycle with the right approach can yield...

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