Leads and Demands – One and the Same?
Marketing is becoming more accountable before the eyes of corporate leaders. And because of that, it’s important that you know basic distinctions like the difference between generating leads and...
View ArticleLead Generation – Making Your Own Magic Library
Lead generation isn’t just a process of gathering information. It’s also a process of storing it, preserving it, and making drawing out all possible value from it as ages. It’s like maintaining your...
View ArticleWhen New Sales Leads Mean New Direction
Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before...
View ArticleOutsourced Lead Generation – For When You Need An Army
Technology can be a powerful asset in lead generation. However, like many in other cases, it doesn’t always multiply your effort as far as you’d like. Having the tools that can make you a...
View ArticleFiction, Fact, and B2B Marketing
For most people, the Golden Globes are seen as both a fancy awards night as well as another standard for measuring what comes out of Hollwood. What most people miss however is that it’s also an event...
View ArticleEmail Marketing: How to force out the potential use of Template Emails
Template emails are like renting a car. You can choose what you want from all sizes and variation. You can also customize them to your needs and most specially, you can tailor them to make it...
View ArticleChoosing the Correct Lead Nurturing Path for Prospects
At KickStart SalesForce, we always tests how different lead nurture paths works and see how effective they are. This let us optimize our processes and be more creative in how we treat about our...
View ArticleLead Generation: Make Your Offer Creatively
In direct response marketing – regardless of media – people don’t respond to award-winning creative, clever prose or flashy design. They respond to offers. Your offer is the key leverage point for...
View ArticleData-Driven Lead Nurturing Program for B2Bs
We all understand that the pressure for immediate results drives strategic decisions. But identifying and making use of the buyer’s position in the overall life cycle with the right approach can yield...
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